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Casual Games Studio & Global Publisher

Casual games,
engineered for global scale.

globalxtl is the games division of GlobalXchange Tech Limited. We design, build and publish hyper-casual and hybrid-casual titles that pair arcade-grade game feel with the ad-tech, user-acquisition and LiveOps stack required to take a prototype all the way to a worldwide franchise.

IAA & IAP monetization GDPR · CCPA · COPPA aligned 24/7 live operations
LV 042 SCORE 18,420
COMBO×7
Live Installs
180M+
▲ 12.4% MoM
Avg. Store Rating
4.8 ★
across 26 titles
Edge Latency
< 15 ms
p95 · global CDN
Lifetime
0M+
Downloads across the portfolio
Distribution
0+
Countries & regions served
Portfolio
0
Titles designed & shipped
Quality
0★
Average store rating
Players' Favourites

Titles that keep players
coming back tomorrow

Instant clarity, satisfying feedback loops and art direction that reads at a glance. Every globalxtl release is prototyped, tested and tuned against live retention data before we scale it.

Top Grossing Mahjong · Puzzle Mahjong Realms key art

Mahjong Realms

A modern take on mahjong solitaire: layered boards, jade tiles and escalating combo multipliers, wrapped in a world of lanterns and neon.

Idle-friendly Soft-launched in 9 markets
Most Played Sorting · Casual Shelf Sort Lab key art

Shelf Sort Lab

Group matching products onto the right shelf, clear the order list and unlock new storefronts — one clean, compulsive sort at a time.

Hybrid casual 60 FPS
New Arrow · Puzzle Arrow Labyrinth key art

Arrow Labyrinth

Every step matters. Route the arrows through nested mazes, chain interactivity and find the one correct path to break out of each level.

Level-based 600+ handcrafted stages
Live Physics · Casual Plinko Drop Deluxe key art

Plinko Drop Deluxe

Drop, bounce, land. A buttery physics engine turns a single tap into a stream of multipliers, rare slots and near-miss tension.

Reward loop Deterministic RNG audit
Evergreen Block · Puzzle Block Nova key art

Block Nova

Rotate and place grid blocks to complete lines, ignite combo chains and keep the board alive as the speed curve bends upward.

Classic core Daily challenge
Soft Launch Merge · Idle Merge Odyssey key art

Merge Odyssey

Combine orbs to climb the tier ladder, automate production and expand a galaxy of collectible worlds while you are offline.

Progression-driven Offline earnings
Global Publishing Support

From prototype to
top-chart velocity

Have a fun prototype or a working hybrid-casual build? globalxtl plugs your game into a complete commercial engine: financed user acquisition, localized storefronts, creative production, ad monetization and always-on LiveOps.

01

Full-Stack UA Financing

We fund and run user acquisition across the major networks, on agreed KPIs with transparent reporting — no hidden margin, no surprise deducts.

02

Localization & Cultural Tuning

Localisation engineers and cultural reviewers adapt UI, art and live content for every region — not just translation, but re-tuned feel.

03

LiveOps & Monetization Architecture

Waterfall-plus-bidding mediation, event calendars, A/B-tested paywalls and continuous iteration to lift LTV and flatten churn.

04

Creative & Playable Ads

An in-house creative lab ships 40+ ad variants a month, including interactive playables built directly on your real game build.

Publisher Console

Portfolio performance snapshot

Illustrative publisher-side metrics across the live globalxtl catalogue.

D1 retention (hybrid-casual) 52.4%
D30 retention (puzzle core) 14.1%
ARPDAU uplift after LiveOps +38%
Distribution uptime 99.9%
EDGE API
< 15 ms
CREATIVE VARIANTS / MO
40+
Technology

A publishing stack
built to be measured

Great game feel is only half the job. Under every globalxtl title sits instrumentation, automation and compliance infrastructure that lets us read the truth and act on it fast.

Ad Mediation
Waterfall + bidding hybrid across MAX, LevelPlay and AdMob, with geo-level eCPM tuning.
Attribution & BI
MMP-grade attribution with cohort retention, LTV curves and payback windows rebuilt nightly.
Game Framework
Unity-based core with a shared meta layer: analytics, remote config, ads and IAP out of the box.
Edge Delivery
Global CDN with < 15 ms p95 edge latency for live config and content packs.
LiveOps Automation
Scheduled events, economy rebalancing and staged rollouts triggered from a single console.
Compliance
GDPR, CCPA/CPRA, COPPA and store-policy review gates built into the release pipeline.

Prototype

A playable, ad-ready vertical slice built inside a 2-week cycle.

Validate

Soft launch in 3–9 test markets; we read CPI, IPM and D1 against hard go/no-go gates.

Scale

UA financing switched on, creative volume ramped, storefronts localised market by market.

Operate

Always-on LiveOps: event calendars, economy tuning and quarterly feature drops.

Our Mission

Driven by craft.
Obsessed with the loop.

globalxtl was founded on a single conviction: casual play deserves serious engineering. We hunt for the two-second moment that makes a game click — then we build the systems that keep it clicking for years.

We work as true partners to developers. Transparent ledgers, actionable metric reviews and open creative channels — so studios can grow without giving up their identity.

🎮

Player First

If it is not fun in the first ten seconds, it does not ship.

⚡

Ship Fast, Learn Faster

Two-week cycles beat six-month roadmaps every time.

📈

Data Over Opinion

Retention and payback decide the roadmap, not the loudest voice.

🤝

Open Partnerships

Shared dashboards, shared upside, no black boxes.

Work With Us

Let's build the next
worldwide hit.

Send us a prototype, a playable build or a pitch deck. Our publishing team reviews every submission and replies within five working days.

What we review

Playable prototype Preferred
Live game needing scale Welcome
Pitch deck only Considered
Response time < 5 working days